Tesla Model S as a software innovation platform

iphone version 1Back in 2007, I was fortunate to be in the audience in San Francisco’s Moscone Center when Steve Jobs stood up and released the first version of the Apple iPhone.

That device genuinely raised the bar. It was a watershed in the design and interaction model of a portable computing device. No mobile device company has designed a mobile phone or tablet device since then, without some level of reference to and comparison to the iPhone.

Model S is the product of a company lead through the rare talents of another visionary entrepreneur, Elon Musk.

When looking at this vehicle, it becomes immediately clear that this product – and its design team –  will have a comparable impact in the transport sector over the coming few decades.

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Tesla Model S arrival

Its been a long time coming. Back in 2012 I ordered a Tesla Motors Model S, on the day they were announced. I believe that my car was order #69 in the world, and at the time there was no guarantee when – or if – they’d be sold in Australia.

A few weeks ago, and around 60,000 Model S vehicles later, my shiny new Pearl White and Carbon Fibre Black P85+ is finally in its home in Adelaide, South Australia.

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