Since I happen to have done reasonably well in business, I receive semi-regular pitches from companies seeking my interest in the potential of investing in them.

I got one the other day that I loved, but for the wrong reasons.

I loved it because it looks like its author found a generic ‘please invest in me’ form letter somewhere, filled in the blanks, and just fired it off to lots of people he’d read about somewhere on the Internet, expecting money to fall out of the sky in response.

I’ve turned it back into a generic form letter by simply putting generic field names back into it.

Continue reading →