Back in 2007, I was fortunate to be in the audience in San Francisco’s Moscone Center when Steve Jobs stood up and released the first version of the Apple iPhone.
That device genuinely raised the bar. It was a watershed in the design and interaction model of a portable computing device. No mobile device company has designed a mobile phone or tablet device since then, without some level of reference to and comparison to the iPhone.
Model S is the product of a company lead through the rare talents of another visionary entrepreneur, Elon Musk.
When looking at this vehicle, it becomes immediately clear that this product – and its design team – will have a comparable impact in the transport sector over the coming few decades.